The world of modern media has lead to a variety of new ways to promote your business, product or service, but with the rapid growth of internet-based marketing you have to stand out from all of the clutter. Your site has to look appealing, draw the attention that you intended and deliver your message... and it has to do all of those things fast. Your potential customer wants to know what they can expect from you in as little as ten seconds or they are going to be looking at your competitors just as quickly to see what they can offer.
A good website will draw attention, deliver information and generate new business. A bad website will have your prospective client looking elsewhere - fast!